Japanese visual novels are set in Japan with Japanese characters...because they're made by Japanese studios in Japan for Japanese people.
Then I actually see how they intend to go about this and it strikes me as a plan that doesn't take into account the full breadth and depth of the medium as it stands. That they're coming into the development process with a very narrow per-conceived notion of what a visual novel is and does and has. Sometimes, I see a Kickstarter description that makes me wonder if the developer has ever actually played a visual novel before deciding to make one.
Innovation in a medium is great. It infuses new blood and keeps things nice and spicy. But what does that actually look like in an effective way